One of the first jobs Don had in his youth was working as a salesperson in a Radio Shack franchise in his Calgary neighborhood. Little did he know, this part-time role would transform into a 20-year career in the retail electronics industry including 10 years managing and later owning a top 10% ranked Radio Shack franchise. After selling his franchise he began a 7-year stint with Sony Store Canada. At Sony Store he worked his way up to Regional Manager overseeing 9 locations in 3 cities. At Sony, Don taught his managers to: interpret their P&Ls, CRM methods, and an interactive 3-day sales course. Don won awards and commendations for merchandising, innovation and sales.
Commercial Product: National VP of Sales.
Don's next major achievement involved companies selling office furniture. As VP of Furniture Sales for Alberta for Corporate Express Canada, Don grew his division to the top region in Canada. He totally revamped the business format in Edmonton and then sold the national president on a nationwide conversion program. Don then became the VP of Furniture Sales for Canada and moved to head the office in Mississauga to complete the conversion work and manage the team. Don grew and aligned his 9 branch locations across Canada from $64M in sales to $89M in just 3 years, a 39% increase.
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Manufacturing Sales-Western Canadian VP of Sales.
Moving back to Alberta in 2011, Don took on the role of VP Sales for the Retail and Dealer division of Expocrete, a manufacturer and marketer of concrete hardscape products. Responsible for approximately $35M in sales for Western Canada through large retailers like Home Depot, Lowes, Home Hardware and Rona, as well as an extensive independent dealer distribution network. Don and the Expo Crete executive team built up the business over the next few years with a first-year increase in Don's area of 25% and then the business was sold to construction material giant, Oldcastle.
Western Canadian Sales Director.
Moving to a much larger construction product business in 2017, Don became the head of the Direct to Consumer Channel for All Weather Windows in Edmonton. Don was later asked to take on the Director of Sales role for the Dealer Channel for all of Western Canada. Don had progressively moved up at All Weather from $30M in sales responsibility to nearly $100 in two years before Oil and Gas price drops and COVID-19 issues required drastic staff reductions. It was at this point Don started Four Tree Coaching.
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Husband, Father, Volunteer and Luge Athlete.
Married since 1982, has two sons, both married, and 3 grandsons. Don spent 10 years with his wife in volunteer leadership roles with a boy's youth organization. He helped develop the winter sport of Luge in Canada in preparation for the 1988 Calgary Winter Olympic Games. He was a member of the National Natural Luge team for 3 years, racing in Europe and Canada, Canadian Men’s Champion in 1986, coached young luge athletes and held various leadership roles in the Canadian Luge Association including National President. Other activities included ten years in martial arts and then another decade learning and teaching Taoist Tai-Chi. Don completed a Masters in Business Administration degree, in 2007.
Member of the Coach's Coach Business Coach Certification Program.
President at SmartVac Hydrovacs l President at TKS Industries
My involvement with Don is more than two years now. I am a seasoned entrepreneur, with a new startup, and Don’s coaching has been an important part of its success. The most significant takeaway is to know and understand the sales process. The adoption of setting up a CRM tool and a clearer tracking process to follow-up on leads has been a game changer, but most important is the learning to tackle those complex sales opportunities and recognize the true decision maker. As a SME, the mindset at times is to stay small and shy away from those large clients. From Don’s coaching we have grown to acknowledge our significance and uniqueness, resulting in a new confidence and a better strategy on how to compete.
Bohdana Stepanenko
Lypovyk
It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don.
Bohdana Stepanenko
Lypovyk
It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don
Ivan Lypovyk
General Manager Permanent Windows Solutions Inc.
It is my great pleasure to give this testimonial to Don Vierboom of Four Tree Coaching. Thanks to Don, now I know I have a solid plan and we are moving in the right direction. Don is incredibly knowledgeable and is an expert in his field. Don’s previous business experience with the combination of his current coaching skills helped my company grow bigger and stronger. Thanks to Don, I got the best employee for my company, and most important from the business perspective, coaching with Don pays for itself many-many times. One suggestion and direction to apply for the provincial employment program brought my company $20k. Thank you, Don. I appreciate the time and effort taken to coach me. I will highly recommend Don Vierboom from Four Tree Coaching.
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If you are experiencing any or all of the following concerns:
Lack of sales
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