“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”
Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program
“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”
Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program
“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”
Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program
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D. Vierboom
Founder
35+ Years
Business Leadership Experience
$ 50 M
IN DELIVERED GROWTH
$ 100 M
HIGHEST SALES RESPONSIBILITY
Work With
Who I Work With
I help business owners and leaders gain clarity and focus by defining their business goals and creating a clear roadmap for success. As a business coach, I work with you to identify and overcome challenges hindering growth, providing strategic guidance to navigate obstacles effectively. My Coaching is tailored to manufacturers, distributors, and trades/service companies, ideally in the $1 million to $10 million revenue range, helping them achieve sustainable success and growth.
One of the first jobs Don had in his youth was working as a salesperson in a Radio Shack franchise in his Calgary neighborhood. Little did he know, this part-time role would transform into a 20-year career in the retail electronics industry including 10 years managing and later owning a top 10% ranked Radio Shack franchise. After selling his franchise he began a 7-year stint with Sony Store Canada. At Sony Store he worked his way up to Regional Manager overseeing 9 locations in 3 cities. At Sony, Don taught his managers to: interpret their P&Ls, CRM methods, and an interactive 3-day sales course. Don won awards and commendations for merchandising, innovation and sales.
Don's next major achievement involved companies selling office furniture. As VP of Furniture Sales for Alberta for Corporate Express Canada, Don grew his division to the top region in Canada. He totally revamped the business format in Edmonton and then sold the national president on a nationwide conversion program. Don then became the VP of Furniture Sales for Canada and moved to head the office in Mississauga to complete the conversion work and manage the team. Don grew and aligned his 9 branch locations across Canada from $64M in sales to $89M in just 3 years, a 39% increase.
Moving back to Alberta in 2011, Don took on the role of VP Sales for the Retail and Dealer division of Expocrete, a manufacturer and marketer of concrete hardscape products. Responsible for approximately $35M in sales for Western Canada through large retailers like Home Depot, Lowes, Home Hardware and Rona, as well as an extensive independent dealer distribution network. Don and the Expo Crete executive team built up the business over the next few years with a first-year increase in Don's area of 25% and then the business was sold to construction material giant, Oldcastle.
Moving to a much larger construction product business in 2017, Don became the head of the Direct to Consumer Channel for All Weather Windows in Edmonton. Don was later asked to take on the Director of Sales role for the Dealer Channel for all of Western Canada. Don had progressively moved up at All Weather from $30M in sales responsibility to nearly $100 in two years before Oil and Gas price drops and COVID-19 issues required drastic staff reductions. It was at this point Don started Four Tree Coaching.
Married since 1982, has two sons, both married, and 3 grandsons. Don spent 10 years with his wife in volunteer leadership roles with a boy's youth organization. He helped develop the winter sport of Luge in Canada in preparation for the 1988 Calgary Winter Olympic Games. He was a member of the National Natural Luge team for 3 years, racing in Europe and Canada, Canadian Men’s Champion in 1986, coached young luge athletes and held various leadership roles in the Canadian Luge Association including National President. Other activities included ten years in martial arts and then another decade learning and teaching Taoist Tai-Chi. Don completed a Masters in Business Administration degree, in 2007.
Success is like a SOLAR SYSTEM - Full interview with Fong Chua
President at SmartVac Hydrovacs l President at TKS Industries
My involvement with Don is more than two years now. I am a seasoned entrepreneur, with a new startup, and Don’s coaching has been an important part of its success. The most significant takeaway is to know and understand the sales process. The adoption of setting up a CRM tool and a clearer tracking process to follow-up on leads has been a game changer, but most important is the learning to tackle those complex sales opportunities and recognize the true decision maker. As a SME, the mindset at times is to stay small and shy away from those large clients. From Don’s coaching we have grown to acknowledge our significance and uniqueness, resulting in a new confidence and a better strategy on how to compete.
Bohdana Stepanenko
Lypovyk
It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don.
Bohdana Stepanenko
Lypovyk
It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don
Ivan Lypovyk
General Manager Permanent Windows Solutions Inc.
It is my great pleasure to give this testimonial to Don Vierboom of Four Tree Coaching. Thanks to Don, now I know I have a solid plan and we are moving in the right direction. Don is incredibly knowledgeable and is an expert in his field. Don’s previous business experience with the combination of his current coaching skills helped my company grow bigger and stronger. Thanks to Don, I got the best employee for my company, and most important from the business perspective, coaching with Don pays for itself many-many times. One suggestion and direction to apply for the provincial employment program brought my company $20k. Thank you, Don. I appreciate the time and effort taken to coach me. I will highly recommend Don Vierboom from Four Tree Coaching.
Shirley Howald
Former VP of Human Resources, Expocrete
I had the pleasure of working with Don while he was the Vice President, Retail Distribution Channel at Expocrete Concrete Products Ltd. Don’s personable but professional style brought him success in his role. One of Don’s greatest strengths is public speaking and presentation skills. A naturally gifted speaker, Don is able to convey his message with passion and engage the listener with personal anecdotes to punctuate his desired outcome. His ability to build respectful relationships coupled with his desire to win makes him a dynamic part of any team he joins
Brenda Redwood
Regional Manager, DTC All Weather Windows
I've had the honor to be mentored by Don. Don is a leader first and foremost, the finest of fine who leads by example. He is respected by all, a great listener, truthful and honest. What I appreciated most about Don is his visionary outlook and impact on business and creative solutions. His brilliant mind is an exemplary asset to any organization. He is polished and professional. What a privilege to work with this man and to witness his impact on others.
Colin Wiebe
VP Sales and Marketing, All Weather Windows
Overall, Don is an exceptional and experienced leader that brings a calm approach, an executive presence and a logical direction to all groups he engages with. I was able to see this with his clients, subordinates, peers and leaders in his time in multiple roles at AWW. He conducts himself with the highest degree of professionalism in any situation and is seen as a genuine leader that strives for sustainable results. I would highly recommend Don for any role in Sales Leadership, Senior Management or Executive Leadership
Lorne Wight
Former Regional President - Western Canada, Staples Advantage
Overall, Don is an exceptional and experienced leader that brings a calm approach, an executive presence and a logical direction to all groups he engages with. I was able to see this with his clients, subordinates, peers and leaders in his time in multiple roles at AWW. He conducts himself with the highest degree of professionalism in any situation and is seen as a genuine leader that strives for sustainable results. I would highly recommend Don for any role in Sales Leadership, Senior Management or Executive Leadership
Marc Lacoursiere
President, Coach and Leadership Disciple at the Achievement Centre
Don Vierboom is a rare leader who combines skill, experience and integrity in all his business dealings. During my time working with Don at Corporate Express and Staples, Don masterfully built successful furniture programs in both his Alberta role and his national role. It has always been a pleasure to work with Don and his calm measured demeanour. Don brings his strong values to everything he undertakes both at work and in his community.
Rick Galbraith
Former Vice President of Sales, Global Furniture Group
I have worked with Don for 10 years and also know him socially. He has an open, honest and collaborative style that breaks down communication barriers. Don treats our relationship as a true partnership. He is a dedicated, creative and caring leader who has helped propel his company's furniture division to new heights and capabilities. Don understands and thinks strategically and is very goal oriented. He knows what needs to be done to make the goals a reality.
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Business owners come to me when they are frustrated and confused about
growing their business, or they feel their life goals are lacking the results they want.
When a business owner decides to seek someone to help them accelerate their results and
become successful or achieve greater success, they can feel confident when they choose
Four Tree Coaching and Don Vierboom.
If you are experiencing any or all of the following concerns:
Lack of sales
Slow business growth
Low Profits
No time for family or personal pursuits
I CAN HELP! I am so confident in my ability to increase your business sales,
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But they were destined to be disappointed. The innate strong man inside never said a word from the beginning to the end.Of course Luo knows that, and we buy the wine at Ziwu Villa from your winery.
What a ghost The old man laughed and cursed, Then he stopped smiling and said seriously I want to ask you again, does this kind of elixir really exist How far does your family get this kind of elixir I guarantee with my life that this kind of elixir definitely exists, and it has already been It s ninety nine percent done, and if you improve it a little more, it will be a pill.
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When Li Yuxi learned that Luo Chen bought the luminous cup for drinking, she scolded him for being a prodigal, then snatched the luminous cup from Luo Chen s hand and carefully put it away.
Dust. Hey It s really a snow spirit fox Seeing the cute little head exposed, Luo Chen felt happy and reached out to catch it.The palm power of the skinny old man acted on Luo Tianyu through the purple mist armor, causing Luo Tianyu s blood to surge, and blood oozed from the corners of his mouth under the visor.
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You know, as a killer, the dwarf knows tracking best, so he was very cautious along the way last night, leaving no traces that could be tracked at all, and he even ran hundreds of miles.
When Luo Chen saw this, he sighed in his heart, this is not how old lovers should behave when meeting each other.That s good, then you can get me the medicine according to the medicinal materials on it Luo Chen said.
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After being tortured to death, he raised the wronged souls.Although they are top grade, they are still a bit uninteresting when viewed from the perspective of the wild world.
The pollen filled the air and obscured his vision. Several large formations of light were seen rising into the sky.The second one Who is the first one Jiang Yuebai asked curiously, Master She had never been to the Demon Realm, and she couldn t practice the Dayan Sutra.
You Cowards Xie Jingshan chuckled and scratched his face, while Lu Nazhi had no expression on his face.Jiang Yuebai quickly backed away, not daring to get closer to the water.
It proves that it is valuable, and it can better survive and practice with the protection and feeding of the monster.His seven disciples are all heroes, especially his disciple Qi Siheng.
The disadvantage of the Secret Code of the Fire Refined Sky is that it is difficult to upgrade the fire talisman in the future, so after forming the elixir, she did not practice the Secret Code of the Fire Refined Sky because she had too many things to do.Jixiang was so hungry Texans’ Secret to Slimming Down in 2025: Luxe Keto ACV Gummies Reviews and User Experiences
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Fortunately, she can do three things at once, otherwise it would be impossible to repay the debt in three years without delaying her cultivation.He speaks heavenly words and speaks the Dharma. The Dharma here is not a magic spell, but a law.
The truce was decided by you and me under the witness of the Zhenwu Immortal Sect.You are brothers between us, and you make the decision.
Lu Nazhi said, Okay, stop making trouble and tell us what s going on now.He obviously came in a hurry. He didn t know what he was doing before.
Jiang Yuebai guessed that lighting this lamp might produce some kind of yin fire, which might increase the intensity of his earthly evil fire.What nonsense Why haven t I done anything good As for the old demon Gu Rong, I also asked the Supreme Elder.
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Xie Jingshan was dressed in a black outfit, his eyebrows were flamboyant, his sword was like a white snake spitting out a letter, hissing through the wind, the strong wind swept away, and the flowers rained down.He Yu s clone prepared the talisman and walked out of the cabin.
To differentiate, from now on I will be Jiang Yuebai and you will be Bai Jiuyou.I wanted to keep my promise and let you go, but unfortunately my plan changed.
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Who is that I have been in seclusion before and have never seen this real person.An expressionless Jiang Yuebai appeared out of thin air beside Ning Zhiyuan, with ninety nine thin swords flying out of his body, and the sword energy soared into the sky.
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The blind old man said that only by killing Jiang Yuebai and following the ruthless path can I get rid of the shackles of destiny.Panlong Jade is a jade slip. Jiang Yuebai used a spiritual thought to browse it, picked up the long necked medicine bottle and opened it, his pupils trembling slightly.
Wen Miao looked at Xinghe Road, The beauty in the void is beautiful, but it is also extremely dangerous for me.I marked these monster beast corpses and moved them to the entrance of Fangshi.
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However, this kid in the foundation building stage crushed it casually.It was really unreasonable. Shao Zhengqing shouted angrily Boy, Jingshui City is one of the forces under the jurisdiction of Cangshan Xingxiu Immortal Sect Shuijing Sect.
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And then, when the bone sword began to condense with the Dao pattern.Is this the Chiyun Star that Feng Potian left behind in his manuscript Lu Yu glanced over and felt that the concentration of spiritual energy on this planet was at least ten times greater than that of Cangshan Star.
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shocked and lost his voice This is just the first thunder tribulation, and it is even more powerful than when I broke through the Nascent Soul stage Lu Xiao, Lu Yi and others were even more worried.
all we can do is struggle in vain and wait for death At this point, Lord Ye Tianzhen glanced at Lu Yu maliciously.If you are good at it, you can still practice it through seclusion, but to gain experience in fighting, you have to go through countless battles and killings.
They quickly put on their body protection magic weapons and used magical powers and spiritual shields.Looking at Feng Yao s expression, Lu Yu smiled in his heart, knowing what he was thinking.
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weapons and artifacts, he had countless of them when he was at his peak in his previous life.At this moment, in the secret realm of Liu Yan Shenjun s cave, there are also constant killings Hmph Jin Rong, hand over the precious elixir you just obtained, Guiyuan Lingzhi, or I will kill you The person who spoke was Lian Feng, the top disciple of the Wuhua Sect s outer sect.
Lu Ziji is really too important. It is related to the future of the Western Wilderness Kingdom.