Four Tree Coaching

“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program

Four Tree Coaching

“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program

Four Tree Coaching

“Unlocking Growth and Personal Freedom by Helping Small-Mid Business Owners Overcome the Challenges of Expansion, Profitability, and Leadership Development.”

Maximize Your Potential, Stay Accountable, Make Faster Progress, Plan an Exit Strategy, and Gain Confidence and Clarity in your Decision-Making Processes through Expert Business Coaching Using the 5-Steps to Freedom Program

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Four Tree Coaching

Business Coach Offering Services Throughout Canada and the USA

Business Management, Sales, Marketing, Operations, Finance, Executive Coaching, Career Guidance, Business Plans, Exit Strategies and much more.

Coaching Programs

Business Coaching Programs

Private Coaching

One-on-one weekly coaching sessions using the 5 Steps to Freedom Program

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5 Steps to Freedom

A 5-Day Challenge Series of Webinars Introducing You to Our Coaching Concepts

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Career Coaching Package

A high percentage of people in the workforce feel stuck in their current...

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D. Vierboom

Founder
35+ Years

Business Leadership Experience

$ 50 M

IN DELIVERED GROWTH

$ 100 M

HIGHEST SALES RESPONSIBILITY

Work With

Who I Work With

I help business owners and leaders gain clarity and focus by defining their business goals and creating a clear roadmap for success. As a business coach, I work with you to identify and overcome challenges hindering growth, providing strategic guidance to navigate obstacles effectively. My Coaching is tailored to manufacturers, distributors, and trades/service companies, ideally in the $1 million to $10 million revenue range, helping them achieve sustainable success and growth.

Manufacturing

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Distributors

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Trades & Service

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"Gain specific insights on where to improve your business with our 21 areas for success. Don't miss out!"

    DON VIERBOOM, MBA

    Meet Your Coach,
    Don Vierboom

    Member of the Coaches' Coach Business Coaching Program.

    Book a 30-minute call with Don
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    Mon - Fri: 8 AM to 5 PM Saturday: By Appointment Sunday: Closed
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    One of the first jobs Don had in his youth was working as a salesperson in a Radio Shack franchise in his Calgary neighborhood. Little did he know, this part-time role would transform into a 20-year career in the retail electronics industry including 10 years managing and later owning a top 10% ranked Radio Shack franchise. After selling his franchise he began a 7-year stint with Sony Store Canada. At Sony Store he worked his way up to Regional Manager overseeing 9 locations in 3 cities. At Sony, Don taught his managers to: interpret their P&Ls, CRM methods, and an interactive 3-day sales course. Don won awards and commendations for merchandising, innovation and sales.

    Don's next major achievement involved companies selling office furniture. As VP of Furniture Sales for Alberta for Corporate Express Canada, Don grew his division to the top region in Canada. He totally revamped the business format in Edmonton and then sold the national president on a nationwide conversion program. Don then became the VP of Furniture Sales for Canada and moved to head the office in Mississauga to complete the conversion work and manage the team. Don grew and aligned his 9 branch locations across Canada from $64M in sales to $89M in just 3 years, a 39% increase.

    Moving back to Alberta in 2011, Don took on the role of VP Sales for the Retail and Dealer division of Expocrete, a manufacturer and marketer of concrete hardscape products. Responsible for approximately $35M in sales for Western Canada through large retailers like Home Depot, Lowes, Home Hardware and Rona, as well as an extensive independent dealer distribution network. Don and the Expo Crete executive team built up the business over the next few years with a first-year increase in Don's area of 25% and then the business was sold to construction material giant, Oldcastle.

    Moving to a much larger construction product business in 2017, Don became the head of the Direct to Consumer Channel for All Weather Windows in Edmonton. Don was later asked to take on the Director of Sales role for the Dealer Channel for all of Western Canada. Don had progressively moved up at All Weather from $30M in sales responsibility to nearly $100 in two years before Oil and Gas price drops and COVID-19 issues required drastic staff reductions. It was at this point Don started Four Tree Coaching.

    Married since 1982, has two sons, both married, and 3 grandsons. Don spent 10 years with his wife in volunteer leadership roles with a boy's youth organization. He helped develop the winter sport of Luge in Canada in preparation for the 1988 Calgary Winter Olympic Games. He was a member of the National Natural Luge team for 3 years, racing in Europe and Canada, Canadian Men’s Champion in 1986, coached young luge athletes and held various leadership roles in the Canadian Luge Association including National President. Other activities included ten years in martial arts and then another decade learning and teaching Taoist Tai-Chi. Don completed a Masters in Business Administration degree, in 2007.
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    Theresa Stec

    President at SmartVac Hydrovacs l President at TKS Industries

    My involvement with Don is more than two years now. I am a seasoned entrepreneur, with a new startup, and Don’s coaching has been an important part of its success. The most significant takeaway is to know and understand the sales process. The adoption of setting up a CRM tool and a clearer tracking process to follow-up on leads has been a game changer, but most important is the learning to tackle those complex sales opportunities and recognize the true decision maker. As a SME, the mindset at times is to stay small and shy away from those large clients. From Don’s coaching we have grown to acknowledge our significance and uniqueness, resulting in a new confidence and a better strategy on how to compete.

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    Bohdana Stepanenko

    Lypovyk

    It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don.

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    Bohdana Stepanenko

    Lypovyk

    It was a great success to work with Don and obtain some of his knowledge in getting the business to a new stage. Thanks to him and his coaching we are moving from a tiny little rented space into a bigger office with two full-time staff members. This is an overachievement that I am proud of and thankful to Don

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    Ivan Lypovyk

    General Manager Permanent Windows Solutions Inc.

    It is my great pleasure to give this testimonial to Don Vierboom of Four Tree Coaching. Thanks to Don, now I know I have a solid plan and we are moving in the right direction. Don is incredibly knowledgeable and is an expert in his field. Don’s previous business experience with the combination of his current coaching skills helped my company grow bigger and stronger. Thanks to Don, I got the best employee for my company, and most important from the business perspective, coaching with Don pays for itself many-many times. One suggestion and direction to apply for the provincial employment program brought my company $20k. Thank you, Don. I appreciate the time and effort taken to coach me. I will highly recommend Don Vierboom from Four Tree Coaching.

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    Shirley Howald

    Former VP of Human Resources, Expocrete

    I had the pleasure of working with Don while he was the Vice President, Retail Distribution Channel at Expocrete Concrete Products Ltd. Don’s personable but professional style brought him success in his role. One of Don’s greatest strengths is public speaking and presentation skills. A naturally gifted speaker, Don is able to convey his message with passion and engage the listener with personal anecdotes to punctuate his desired outcome. His ability to build respectful relationships coupled with his desire to win makes him a dynamic part of any team he joins

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    Brenda Redwood

    Regional Manager, DTC All Weather Windows

    I've had the honor to be mentored by Don. Don is a leader first and foremost, the finest of fine who leads by example. He is respected by all, a great listener, truthful and honest. What I appreciated most about Don is his visionary outlook and impact on business and creative solutions. His brilliant mind is an exemplary asset to any organization. He is polished and professional. What a privilege to work with this man and to witness his impact on others.

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    Colin Wiebe

    VP Sales and Marketing, All Weather Windows

    Overall, Don is an exceptional and experienced leader that brings a calm approach, an executive presence and a logical direction to all groups he engages with. I was able to see this with his clients, subordinates, peers and leaders in his time in multiple roles at AWW. He conducts himself with the highest degree of professionalism in any situation and is seen as a genuine leader that strives for sustainable results. I would highly recommend Don for any role in Sales Leadership, Senior Management or Executive Leadership

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    Lorne Wight

    Former Regional President - Western Canada, Staples Advantage

    Overall, Don is an exceptional and experienced leader that brings a calm approach, an executive presence and a logical direction to all groups he engages with. I was able to see this with his clients, subordinates, peers and leaders in his time in multiple roles at AWW. He conducts himself with the highest degree of professionalism in any situation and is seen as a genuine leader that strives for sustainable results. I would highly recommend Don for any role in Sales Leadership, Senior Management or Executive Leadership

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    Marc Lacoursiere

    President, Coach and Leadership Disciple at the Achievement Centre

    Don Vierboom is a rare leader who combines skill, experience and integrity in all his business dealings. During my time working with Don at Corporate Express and Staples, Don masterfully built successful furniture programs in both his Alberta role and his national role. It has always been a pleasure to work with Don and his calm measured demeanour. Don brings his strong values to everything he undertakes both at work and in his community.

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    Rick Galbraith

    Former Vice President of Sales, Global Furniture Group

    I have worked with Don for 10 years and also know him socially. He has an open, honest and collaborative style that breaks down communication barriers. Don treats our relationship as a true partnership. He is a dedicated, creative and caring leader who has helped propel his company's furniture division to new heights and capabilities. Don understands and thinks strategically and is very goal oriented. He knows what needs to be done to make the goals a reality.

    My References

    Four Tree Coaching

    Blogs

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    Common Business Continuity Challenges and How Coaching Can Help:

    September 24, 2024

    In today’s fast-paced world, businesses face many challenges that can disrupt their operations. Business continuity management is about planning for these disruptions to keep things...

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    August 28, 2024

    Business management consulting services can make a big difference for companies, big and small. These services offer expert advice and strategies that help businesses run...

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    The Financial Impact of Investing in Business Coaching:

    June 21, 2024

    Investing in a business coach can bring significant financial benefits to a company. Many business owners might wonder if hiring a coach is worth the...

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    Why Should You Invest in Business Management Consulting?

    June 17, 2024

    Effective business management is crucial for sustainable growth and success. In today's competitive landscape, companies often turn to business management consulting to gain a strategic...

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    Business owners come to me when they are frustrated and confused about
    growing their business, or they feel their life goals are lacking the results they want.
    When a business owner decides to seek someone to help them accelerate their results and
    become successful or achieve greater success, they can feel confident when they choose
    Four Tree Coaching and Don Vierboom.

    If you are experiencing any or all of the following concerns:
    1. Lack of sales
    2. Slow business growth
    3. Low Profits
    4. No time for family or personal pursuits

    I CAN HELP! I am so confident in my ability to increase your business sales,
    profitability or solve other challenges that I even guarantee my results.

    It's Time - Contact Me